Mitsubishi Electric India Inaugurates Exclusive MEQ Hiroba -- a unique concept showroom for Air Conditioners in Alappuzha
Mitsubishi Electric, a global leader in premium Air-conditioners, inaugurated an exclusive and unique ‘concept showroom’ for residential use, Air-conditioners at Peringazhiyil building, AC Road Junction, Sanathanapuram P.O., Kalarcode, Alappuzha in association with their esteemed channel partner Relyon. This exclusive showroom is referred to as MEQ Hiroba, which offers the range of Mitsubishi Electric products with highly advanced technology, quality and durability at a sustainable cost. Mitsubishi Electric Quality (MEQ), measures the quality to give best experience in our products, services, partnership and people. Hiroba in Japanese means a public space for people to gather and MEQ Hiroba will be the platform where new technologies are announced.
According to Mr. Yozo Ito, Director and Business Unit Head of Air conditioners, Mitsubishi Electric India (MEI) said, “These are exclusive showrooms for display and sales of Mitsubishi Electric Air-Conditioning products to encourage the customers to have a touch and feel of Mitsubishi Electric products. This will help enhance the visibility of Mitsubishi Electric as a premium Air-Conditioning brand. These exclusive showrooms will display the entire range of Mitsubishi Electric products which includes room air-conditioners, packaged air-conditioners, City Multi VRF systems and Jet Towels.”
As of now, Mitsubishi Electric has opened more than 125 Exclusive Showrooms in India and it intends to launch several such exclusive showrooms across the country during this financial year as part of its initiative to build a larger footprint for its brand in India
Mitsubishi Electric has been world leaders in air conditioning systems for residential, commercial and industrial use for decades. They have industry-leading features like Anti- Allergy Enzyme Filter, Auto Restart, Eco- Friendly, Hi-CFM which gives quality, precise and fastest cooling. Apart from exclusive showrooms, Mitsubishi Electric India operates through around 850 Specialist Sales & Service Dealers (SSDs) and more than 1000 multi brand outlets across India.
According to Mr. Neeraj Gupta, Senior General Manager- Living Environment, Mitsubishi Electric India (MEI), “Many shoppers in India, still prefer to try out products before buying them. There is a whole set of customers that prefer someone to walk them through the purchase process. MEQ Cooling Planets is a unique idea because it encourages customers to visit the store, take a proper look and then make a decision. On the other hand, MEQ Hiroba provides customers complete knowledge in the field of air conditioning.”